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Millennials hot on brands but cold on consumerism | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Josh Kolm

Young people are more willing than older generations to let brands be a part of their lives, according to the latest in Havas Worldwide’s Prosumer Reports series. But the report also suggests youth values are changing, and reaching them means being able to assist them in contributing to what they feel is important.

http://strategyonline.ca/2014/09/24/young-people-hot-on-brands-but-cold-on-consumerism-study/
 

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